Bill boards have hitherto lacked the capability to provide accurate metrics which is available along with internet advertising these days. However that might soon change, if some companies are to have their way.

An article on NYTimes talks about two companies, TruMedia and Quividi, which are providing solutions to provide metrics for people who look at a billboard. They install billboards with cameras, and then use face recognition to provide age and gender information of the people who looked at the billboard. There is talk of providing the racial information of viewers as well, to further target ads. The goal would be “to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage Asian boy“. Such solutions will provide much needed desired metrics which define the effectiveness of a billboard advertisement.

The ad is equipped with a camera that gathers details on passers-by.

The ad is equipped with a camera that gathers details on passers-by.


Face to Face makes tagging and organizing the digital photos on your computer easier than ever! It uses advanced technology to automatically detect and then tag faces in order to help you to organize your photos based on who is in them as well as to search for photos that only contain the people that are important to you.

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I had heard of the site but did not have a clue that it was as popular as 2048 on Alexa!! Came across a cool study using pictures from this site. Has some strong implications about certain facial features contributing to attractiveness.